PURA VIDA
IT ALL STARTED
IN THE SUMMER OF 2010
when two Southern California friends—Griffin Thall and Paul Goodman—took a college graduation trip down to Costa Rica. Between the stunning sunsets, killer surfing, cool beach towns and awesome people, it didn’t take long for Griffin and Paul to fall in love with the laid-back lifestyle.
ONE DAYAFTER CATCHING SOME WAVES...
BACK IN SAN DIEGO,
GRIFFIN AND PAUL
put the bracelets on display in a local boutique, selling out completely within just a few days. And it hit them: These pieces were more than just simple friendship bracelets. They were a movement that celebrated the simple things in life—or “Pura Vida,” as Costa Ricans would call it. Translating to “pure life” in Spanish, “pura vida” is more than just a saying. It’s a lifestyle of sorts. One that’s all about enjoying life’s little pleasures, slowing things down and living life to the fullest.
TO SPREAD THE
"PURA VIDA" SPIRIT
around the world, Griffin and Paul teamed up with Jorge, Joaquin and other Costa Rican artisans to create handcrafted bracelets in endless color combinations—each one as unique as the person wearing it. What started out as selling just a few bracelets a week has grown into a worldwide movement with millions of bracelets sold each year.
PURA VIDA
WAS GIVEN A CHANCE
to expand its artisan community to include a family of more than 800 artisans in Costa Rica, El Salvador, India and more, who can count on a steady income and positive work environment thanks to the incredible support of Pura Vida fans.
